Taxes are not included and both new and existing users will need to pay $30 'activation' fees when activating a new line or upgrading.

Read: Our first impressions of the iPhone 12, 12 Mini, 12 Pro and 12 Pro MaxĪs with prior promotions, the 'free' iPhone isn't fully free, but will instead in essence be discounted by monthly bill credits that AT&T will give back on your bill for the 30-month installment plan. You can check your phone's trade-in value on AT&T's website. Those with older phones that have at least $35 in trade-in value, like 2015's iPhone 6S, can get $350 off the price of a new phone with the discount similarly dished out through monthly bill credits over a 30-month period.

Preorders for the iPhone 12 start on Oct.16, with the devices going on sale on Oct. To get the deal, new and existing customers will need to buy the device on an AT&T 30-month installment plan, subscribe to a recent AT&T Unlimited plan and trade in an iPhone 8 or later (or any device that AT&T values at $95 or more) in 'working condition.' AT&T's recent unlimited plans - called Unlimited Starter, Extra and Elite - are required to access the carrier's 5G network, with those on older plans capped at 4G LTE. On Tuesday, the day of the latest Apple event, the nation's third-largest wireless provider announced new deals tied to Apple's latest device that enable both new and current customers to get the new iPhone for free. When it comes to the iPhone 12, AT&T is getting aggressive to both court new customers and keep existing ones locked in to its network.

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